If You Could Magazines
If You Could is the self-initiated project of London design studio HudsonBec. Launched in April 2006, issue one is an A5 print pack featuring twenty-one internationally renowned illustrators, responding to the theme, ‘If you could do anything tomorrow, what would it be?’ Printed in two color on 350gsm stock, all housed in a hand editioned, shrink-wrapped clam-box. Issue 2 was launched in July 2007 as the result of an open call for entries in response to the question, ‘If you could do anything tomorrow, what would it be?’ From over 350 submissions, 112 artists’ responses are included in a hand editioned, full color, 160 page, perfect bound publication. Both issues were printed in editions of 1000 and have since sold out. Preserved for posterity: Jon would eat 100 donuts.
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