1 Comment December 5, 2008

Pepsi Ad Campaigns

Jon Burgerman Pepsi Can

If Jon Burgerman has a personal preference between Coke and Pepsi, he keeps it separate from his professional endeavors. While he has contributed to the Coca Cola Trexi series, he has also done design work for Pepsi. Sometime in 2006, Jon did the above left print ad for Pepsi. I don’t know much about it, except an interesting bit posted by TADO on the Kidrobot Forum here around the time of the ad:

pepsi_advertwe love jons pepsi piece!! its a very respectable project to be asked to work on as well!! as far as working for certain companies goes, its just part of our job. some companies ‘get it’, others dont. we cant speak for jon, but we are extremely proud of our client list and certainly enjoy working for the larger companies. of course everyone is entitled to their own opinion about certain companies - it comes down to the individual about who they choose to work with. everyone has their own opinions and everyone should respect each others. we’re very lucky in that we usually manage to get a nice balance of commercial work and fun work, and this kind of job is what keeps us going. we’ve done work for several big companies. we really enjoy that kind of work - its what we do.

both jon and ourselves work freelance at this thing full time - we dont have 9-5 jobs. unfortunately doing art shows and toys certainly doesnt pay the bills - its something we do because we love it and enjoy it! working freelance means that without big jobs, there would be no way for the art shows, toys, t-shirt projects etc to happen. we’d be on the streets and burgerman probably wouldnt have any cake to eat. this would make him a very sad creature. again, we cant speak for jon, but we would say that we are just designers or illustrators - we get paid to draw things for people - thats our job.

That was in 2006. In 2008, Jon did a design for a Pepsi can (above right) in a series of international artists produced by Artco. The cans were launched worldwide in January, with the exception of the U.S. and Canada. I don’t really drink soda, but I would have bought a six-pack of these. Wonder why North America got excluded?

Artco Pepsi Series

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