Customized Trainers for Worthless Charity
Nike donated a sneaker, and Jon turned it into art for a charity art show benefiting the MS Society of the UK curated by Pollocks.
Inspired by the recession and compelled to create something positive, ‘Worthless’ is a live art installation that explores the value of material objects in the heart of Seven Dials. For one week only (May 22nd–29th) members of the public were invited to bring their own ‘worthless’ items into the store, and have them transformed into pieces of art.
The event pays homage to the institution that once was Woolworths, via ironic references throughout the installation space. A team of Pollocks creatives worked continually throughout the week on transforming items into works of art. The experience cumulates for the customer, when on collection of their item, they will be asked to pay how much they feel the new item is worth.
A pick’n’mix of ‘worthless to priceless’ creations will be exhibited in the store from June 1-5, with several items being auctioned at Octave Jazz Bar on behalf of the MS Society.
I wonder if the lucky bidder will keep it under plexi? I wore my DC x KAWS kicks, and I still don’t regret it.