Posts Tagged ‘Nike’

1 Comment October 15, 2008

Nike Magnificent Seven

These Nike “Magnificent 7″ sneakers (aka “trainers,” “tennis shoes,” and “kicks”) doodled upon by Jon were only available in Europe in 2008. Turns out he collaborated with Nike to create kicks centered around a Venus Fly Trap doodle. The set includes pairs of Nike Shox R4, Nike Shox NZ, Nike Air Max LTD 2, Nike Air Max 90, Nike Air Max 1 and Nike CBW. From the article Top Illustrators Decorate Nike Trainers:

There was two themes, ‘Recognise the Original’ and ‘Seduced by Innovation’. These were concepts already developed at Nike, and was the starting point for exploration of the themes. We then art-directed our chosen illustrators to get designs that we could use. Mainly Illustrator/Photoshop files, but some illustrators still sketch with a pencil, then scan [them in] for approval before working up the designs. They were given a trainer template too, but told to ignore it.